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MONTHLY OPERATING REPORT

Reports that support
better business decisions.

Performance, bottlenecks, improvements, and next actions on one page. Explore a sample of Mediond’s monthly operations report.

SAMPLE • ANONYMIZED OPERATIONS CASE

Clinic A — April 2026 Revenue Report

Gangnam / Solo dermatology practice / Month 6 of operation · Reported May 2, 2026
Revenue ↑ 24.6% 1 bottleneck resolved
Monthly Revenue
+24.6%
Month over month
New Patients
142
+18 patients
Consultation Conversion
38%
+6.2%p
Return Visit Rate
41%
-2.1%p

Revenue Trend — Last Six Months

Nov Dec Jan Feb Mar Apr

Revenue Funnel

Ad Impressions
100%
Website Visits
52%
Patient Inquiries
28%
Completed Consultations
21%
Visit Conversion
15%
Return Visits
6%

Revenue Contribution by Channel

Channel Ad Spend Share New Patient Share Revenue Share ROI
Naver Search 34%41%46% 1.35
Google Search 18%23%22% 1.22
Naver Place 11%16%15% 1.36
Instagram 22%14%12% 0.55
Other Channels 15%6%5% 0.33

Bottlenecks

Inquiry → consultation: 25% drop-off. Average first response: 12 minutes. A pattern of patient drop-off was identified.
Return visits: −2.1 pp Some reminder sequences were missed during the first week of April.

This Month’s Improvements

  • ✓ Moved trust signals to the top of the website
  • ✓ Reallocated 6 percentage points of ad spend to Naver Search
  • ✓ Introduced automatic reminders to respond to Naver Place reviews

NEXT ACTION — MAY

  1. Remove one step from consultation handoffs (target response time: 12 → 7 minutes)
  2. Add return visit reminders at day 14 and day 45
  3. Reduce Instagram’s ad spend share from 22% to 12%, reallocating it to search and local listings

Team Commentary

Removing one handoff step is expected to improve consultation completion by at least 5 percentage points. In May, we will also strengthen reminder sequences to recover the return visit rate.

— Mediond Operations Team

WHY THIS REPORT

What makes this report useful.

1. Track the flow
that generates revenue

See how the patient journey generates revenue, with channel-level return on investment.

2. Identify bottlenecks
with clarity

Find where revenue is being lost and address problems openly, alongside the results that are working.

3. Set clear
next actions

Agree on specific changes for the following month, with a clear plan for putting them into practice.

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for your clinic?

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